Before you start gathering that info, you need to first know what questions you should be asking.
There are a bunch of different ways to define and cross-reference your customers in order to collect information. But how do you actually define these groups? 1: Define your customers: who actually spends money?įinding out who actually spends money on your game is one of the most important steps in great monetization. To give you a helping hand, we’ve rounded up some of the best practices that top performing games and apps all have in common when in comes to in-game purchases. Maximizing the value of these purchases is one of the most effective ways to monetize a game community, but easy to get wrong if not set up correctly.
One user may purchase goods in your store so they can get to the top of the leaderboard, whereas another may just want grind it out. By analyzing your users behavior you can better optimize your gameplay so not only will your users have a better experience, you’ll also be able to get them to perform your desired actions.īefore you can do this however, you need to know who your community is, and what their common interests are.Įvery time one of your players plays your game, they are giving you valuable data. The million dollar question every game developer is asking is ‘how can I take advantage of this?’ It all comes back to the game, and your data. How gaming studios use DataSuite to find hit games
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